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+ Products Thomas Network Thomas WebTrax Thomas Connect Thomas Navigator Marketing Services CAD Solutions Resources Reviews Free eBook Library Digital Health Check In-Market Buyer Report Media Kit Blog Events & Webinars Contact About About Us Careers Press Room Industry Awards List Your Business Saved Suppliers My Account My Account Account Details Account Details Saved Searches Saved Searches Saved Suppliers Saved Suppliers Shortlists Shortlists Sent RFIs Sent RFIs Supplier Summary Reports Supplier Profile Summary Reports Downloaded White Papers Downloaded White Papers Newsletter Preferences Newsletter Preferences Client Center Client Center Sign Out Sign Out For Industry The Industrial Marketing Agency- Thomas is the leading provider of industrial marketing services for manufacturing companies looking to grow their digital presence and convert anonymous site visitors into actionable leads. Get Started Thomas' manufacturing marketing solutions are engineered to work together to keep your business top-of-mind with in-market buyers in all stages and drive them toward a purchase. -- In the first stage, a buyer is defining the requirements of the product or service that's needed for their company, whether it be CNC machining services, packaging materials, or a custom spring. It's important for you, as a potential supplier, to identify the total available market for your products and/ or services, have your shipping policies and options on your website and on the Thomas Network, in addition to promoting your business information through advertising and sponsored content to reach these prospects. Website Design Thomas Network Display Advertising Content Marketing As a buyer is doing research, they're not specifically looking for a company to partner with just yet likely they're determining what to consider, whether it's necessary to address the business need and if it's a fit from a financial perspective. To help support, you should educate buyers on your purchasing terms, showcase your different certification programs and processes, and let them know which ones they should really focus on. Content Marketing SEO Thomas Network Pay-Per-Click Buyers here are defining how to evaluate products and services based on what's needed and evaluate the alternatives. By educating them on your products, and if they can replace obsolete products or be a better substitute, this can result in getting spec'd in months — or years — before a project is even announced. Thomas Network CAD BIM Thomas Connect This is the definitive stage where buyers tend to step out of the theoretical and dive right into seeking out particular suppliers. You must provide as much information as possible on your quality assurance practices, JIT performance, etc., on your website and on your Thomas Network profile. Website Design Thomas Network Social Media Content Marketing Buyers are staking companies up against one another to see what is the best fit for their criteria, and it's your job to make the phone ring or to get them to fill out an RFQ. You need to show how you're different — indicate your willingness to offer volume discounts, show off stories from happy customers, etc. Website Design Thomas Network Content Marketing In the purchase stage, you should offer your buyer samples, additional detailed information he or she requested and the opportunity to tour your facility (bonus points if you have an online video virtual tour). Even if you close the deal, your job isn't done yet — you need to keep the customer happy and informed with on-going support. (And you need to stay top of mind!) Email Marketing Social Media Content Marketing 1 2 3 4 5 6 Product Suite When you work with Thomas, you're backed by 120 years of industry experience to target all stages of the buying process — our products and services are engineered to work together to best serve your company's needs. Thomas Network The leading platform for product sourcing, supplier selection and actionable information for industry. Learn More Thomas WebTrax The free tool that enables suppliers to turn anonymous in-market buyers into sales leads. Learn More Thomas Connect The solution that makes it easier for OEMs and distributors to deliver rich, detailed online product data. Learn More Thomas Navigator The proven product experience management platform helping OEMs and distributors sell millions of products and components online. Learn More Full-Service Marketing Agency Thomas supports everyone from SMBs to Fortune 1000 with customized strategy, audience, content, technology, deployment, measurement, and optimization of full marketing campaigns to target the entire buying process. This fully customized engagement will bring in the leads you desire most and nurture them to sales opportunities to help you grow your business. Learn More Hear From Companies Just Like Yours Thomasnet.com simply delivers the purest industrial audience on the internet, and being there has helped us connect with new customers in new industries. Our program absolutely pays for itself and more. Pete Elzer - Owner Apex Plastic Finishing I couldn’t ask for a better ‘salesperson’ than Thomasnet.com. For every ten dollars I’m spending there, I’m getting forty dollars in new business. Tracy Tenpenny - Partner Tailored Label Products Our business grew from $24 million to over $40 million in just 4 years, and Thomasnet.com was an integral part of making that happen. We’re creating this whole other avenue of a sales pipeline that we didn’t have before, and we’re reaching people that we wouldn’t have reached before. Karen Norheim, EVP American Crane & Equipment Corporation Hear More Get Found By Buyers & Engineers Connect with the most active and qualified network of B2B buyers on the world's leading platform for product discovery and supplier selection. 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